Solution Providers and Service Providers: Buddy system for the business world – the mutual benefits of channel partnerships. No one in the business world can go it completely alone. Even if they could, they would be at a distinct disadvantage in doing so. This is because every business has a unique set of resources, access to which may greatly benefit another business (and vice versa). Partnerships between businesses allow this access. So, if you are a small business looking
Talent shortage. It’s the latest catch phrase in the marketplace, and it is segment agnostic. Content industry talent shortage. IT talent shortage. Cybersecurity talent shortage. Top talent shortage. Everyone is talking about it. Well, I hate to burst this trendy bubble, but I have news for you … I, personally, grew my small business last year from a 1-person operation to a team of more than 12 team members in a small community on an isolated island with strict geographical b
Sometimes as an event coordinator you might hear, “I want a castle. With a moat and a dragon. A fire-breathing dragon. A dragon that breathes fire every time a guest arrives, but it has to be close to the airport. It can’t be out in the countryside, nobody wants to travel that far. It needs to be right next to the airport. A castle with a moat and a fire-breathing dragon right next to the airport. Got it? I need that confirmed by tomorrow.” Don’t laugh. This is an actual quot
“An object in motion stays in motion…” It’s Newton’s first law: Physics 101, and it’s on my mind this morning. I’m not sure about you, but I haven’t thought about physics in at least two decades. Probably more. However, those seven words from way back when seem relevant today, and they had me scouring the internet trying to recall what comes next. Effectually, the full law states that an object at rest stays at rest unless acted upon by an unbalanced force. And an object in m
Apps have exploded our mobile, digital marketplace with categories, including games, business, education, lifestyle, and entertainment. How do you differentiate your great idea from the 2,506,180 total active apps available in Apple’s App Store? Welcome to Go-to-Market (GTM) 101! How do you get your solution market-ready? Here are the 10 key aspects of developing your solution’s marketing collateral into market-ready assets to sell your solution: Define your target audience.
At some point in our careers, it seems we all must experience the pleasures of attempting to collaborate with a person who has earned the description of being “stuck in their ways.” In the business world today, we would refer to someone of this measure as an “egocentric thinker.” Egocentric thinkers believe that their view is the correct or “real” way of thinking about something. In order to obtain success in any business, especially in today’s ever-changing technology indust
Infrastructure-as-a-Service (IaaS). Platform-as-a-Service (PaaS). Software-as-a-Service (SaaS). If you’re in the technology industry, you’re already familiar with these terms. If you’re not in tech, the concept is simple … take what you already do and package it up as a consumption-based service that you can replicate easily to scale across more clients and monetize with a subscription model. Thus, I present to you Consulting-as-a-Service. But wait … hasn’t consulting always