The first rule of marketing is: Know your audience. The second rule of marketing is: Know your audience. I cannot over-emphasize how important it is to know your audience. Before you develop any content. Before you create a tagline. Before you define your value proposition. Basically, before you ever send an email, post to social media, or open your mouth. You must answer these two questions: Who are you talking to and what do they care about? Target market Let’s start by cas
In today’s media-centric world, the ability to capture consumer attention through the use of pictures and meaningful imagery is vital. Whether it is a website, social media site, corporate event, or television advertisement, design exists everywhere, and it has a huge impact on how people think, feel, and react. So how do the people “behind the pictures” make sure the design of their deliverables is compatible with the content they aim to portray? It is the job of a graphic d
“Visuals are important because people remember only 20% of what they read and 10% of what they hear. However, people remember about 80% of what they see and do. That means the more interactive your brand message is, the more likely a person is to remember it long term.” —Jeanne Juneau, Designer Overview A good visual always starts with great branding. Since people remember 80% of what they see, establishing, maintaining, and adhering to brand standards is an essential practic
Apps have exploded our mobile, digital marketplace with categories, including games, business, education, lifestyle, and entertainment. How do you differentiate your great idea from the 2,506,180 total active apps available in Apple’s App Store? Welcome to Go-to-Market (GTM) 101! How do you get your solution market-ready? Here are the 10 key aspects of developing your solution’s marketing collateral into market-ready assets to sell your solution: Define your target audience.