The thing about partner networks is that they are scale engines. You will have the opportunity to leverage your partner’s network to...

Depending on the size and scale of the event, co-sponsorship can come with a hefty price tag. If you have the budget, by all means, show...

First and foremost, successful partner channel relationships—like all relationships—are built on trust. Following through on your...

As I mentioned in my earlier blog, What is a partner channel and why is it important?, there are a multitude of reasons to sell through a...

There is both reward and risk in marketing through a partner channel. The reward is that you can disseminate your message at scale to...

Full transparency: Not to date myself, but I’ve been building partner channel marketing and sales programs since before Compaq Computers...

The internet was taking baby steps in 1983. Google was founded in 1998. Facebook launched in 2004. But before all of the blogs and...

As discussed in my previous blog, Bridging the gap between social marketing and sales, the first step to building a strong, long-term...

You’re probably working through a never-ending inbox of unopened emails that might have distracted you from noticing that everybody in...

It’s 2018, and by now, most businesses understand social media has taken over the way people choose to communicate and, as a result, how...

When we are faced with an obstacle in life, who do we turn to? Someone we trust? Someone we know we can count on? Someone we have a...

Imagine, you are standing at the entrance of what appears to be an endless corn maze. You’ve entered a competition where a large cash...

In today’s media-centric world, the ability to capture consumer attention through the use of pictures and meaningful imagery is vital....

“Visuals are important because people remember only 20% of what they read and 10% of what they hear. However, people remember about 80%...

People don’t buy products, but rather the stories that these products represent. Nor do they buy brands, but rather the myths and...

“He took pride in that his lack of formal schooling led him to be a disciple of experience and experiment. ‘Leonardo da Vinci, disscepolo...

Project managers have many super powers. When it comes to event planning, we have mastered tricks such as: making things appear out of...

Seamless. Unique. Valuable. These traits describe what The Odigo Group means when it comes to delivering “white glove service.” Providing...

When it comes to project management, people often find themselves gasping for air as they attempt to navigate their way through endless...

Landing corporate strategy with the field can seem overwhelming. At a worldwide level, there are time zones and busy schedules to...