LAUNCH CAMPAIGNS

Once you’ve defined your story, it’s hard to decide where and how (and when) to launch it. Customers don’t engage on a nine-to-five schedule anymore. In the rapidly evolving world of digital marketing, customers are consuming content at all hours of the day across all types of platforms … on a global scale. Capture every opportunity with a solution story that is always on.

SOCIAL MEDIA

One of the most effective ways to tell your story is on social media. In fact, on average, our small business clients realize a 40% lift in revenue in the first 30 days after launching a strategic social media effort. Our enterprise clients are also seeing extraordinary results. Let us help you:

  • Identify the right platforms to tell your story to your target customers.

  • Create a social media calendar that aligns your business objectives with industry seasonality.

  • Evaluate insights and analytics to determine what is working well and where to adjust your strategy.

 

INBOUND MARKETING

Inbound marketing isn’t easy. It’s about developing content and customer experiences that bring customers to you. You might drive inbound marketing efforts on social media, via email, in traditional marketing materials, or at an event. The idea is to attract customers, ensure they have a positive experience with your content, and engage in a sales conversation. We can help you craft a story that attracts the right customers and:

  • Build a strategy for inbound marketing campaigns.

  • Create the right content to execute inbound campaigns.

  • Evaluate campaign metrics—including reviews and recommendations for improvement.

 

EVENT MARKETING

In the fast-paced world of digital marketing, sometimes it’s nice to meet face-to-face, have a conversation, or experience an event with your audience. Events provide an invaluable opportunity to nurture relationships and build trust. From the board room to the golf course to the expo floor, we’ve got you covered. We:

  • Develop an overarching vision for your event and ensure that all communications, activities, and engagements align to your vision.

  • Manage logistics with white-glove–level service to create a memorable experience for your guests.

  • Design creative and compelling content to captivate your partners’ or customers’ attention and share your story.

 

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