Launch Campaigns

From writing letters in the sky to pasting your logo on blimps or flags staked on the moon, the sky is quite literally not the limit for how you can launch a campaign. That’s why our team gives you both the flexibility to tailor your next campaign to your goals while adopting a reliable structure for how to execute your vision.

Execution Process

Every campaign we execute follows an effective, repeatable approach to ensure it is launched on-time and on-budget.

Identify

Identify business needs

Define

Define scope and project success

Admin

Draft Statement of Work

Assemble

Assemble team for the task

Schedule

Create and confirm workback schedule

Draft

Create first draft of deliverables

Revise

Conduct external/internal review cycles and revisions

Finalize

Finalize content and execute design

Launch

Launch campaign

Analyze

Track and analyze performance metrics

Measure

Measure results and optimize strategy

Inbound Marketing

DSC_2914+

The key to engaging a potential customer in a sales conversation is developing content and experiences that draw customers to you. In today’s rapidly evolving world of online platforms, that means crafting digital content that performs across various channels and websites.

To help you launch successful digital campaigns and attract the right audience, our team offers two inbound marketing services.

  • Organic
  • Paid

Organic

Connect with your target audience in more meaningful ways using proven strategies that boost engagement through organic social media content, ranging from fully designed banners to display ads, infographics, and more.

  • Identify the right platforms to reach your audience.
  • Implement a social media cadence that aligns with your business objectives while considering external context and platform trends.
  • Track and evaluate KPI insights and analytics to evolve and optimize your strategy.

Event Marketing

Interested in launching an event? Events present a valuable opportunity to educate prospects, nurture relationships with existing customers, and launch campaigns, either virtually or in-person.

Develop and execute a comprehensive plan for your event.

  • Facilitate communications, activities, and engagements.
  • Align needs to your objectives.
  • Manage logistics with white-glove-level services.
  • Design compelling deliverables to captivate, educate, and move your guests.

Choose from a variety of event marketing services.

Planning

  • Email communications
  • Invitation lists
  • Content creation and design, including slideware and videos
  • Marketing materials, including signage, name tags, lanyards, brochures, and books
  • Branded swag or gifts
  • Booth design
  • Preparation of briefing documents

Management

  • End-to-end event support
  • Keynote presentations
  • Breakout meeting rooms
  • Executive dinners
  • Cocktail receptions
  • Vendor contracts
  • Budget management

Execution

  • Managing all participating parties
  • On-site technical support
  • Event set-up and take-down
  • Behind the scenes direction of event activities
  • Technical checks

Related posts

Inbound Marketing and you: A love story

The Odigo Group

Today’s customers want content they can connect with emotionally. In fact, 92% of consumers want...

Read article

Bridging the gap between social marketing and sales

The Odigo Group

It’s 2018, and by now, most businesses understand social media has taken over the way people...

Read article

Effective storytelling on social media

The Odigo Group

People don’t buy products, but rather the stories that these products represent. Nor do they buy...

Read article

4 ways to improve your presence on social media

The Odigo Group

Social media marketing is all the rage these days. Everyone and their grandmother is on social...

Read article

3 steps to foster meaningful conversations on social media

The Odigo Group

How do you define customer relationships today? Do you even know your tailor, your seamstress,...

Read article

Connect With Us

Ready to take the next step? Let’s talk. We’re here to listen, envision, and build new custom solutions that will take your business to new heights.